Oceana Traders is owned and operated by brothers, Lucas and Max Frazer, and their friend, Will King.
The Frazer family's history on Sydney’s northern beaches goes back to 1923 when the boy's great grandparents came from the NSW country town of Grenfell to stay with relatives in Manly - they never left.
Taught to fish, dive, sail and surf by their father Nick, Lucas and Max grew up in North Narrabeen. It was an idyllic lifestyle, being both close to surf beaches and able to fish, boat and swim in what is without doubt Sydney’s finest coastal lagoon system, Narrabeen Lakes. On some days 'the kids' took the tinny to school and moored it in Mullet Creek just behind Narrabeen Sports High. Beach fishing and prawning at night were highlights as was being able to catch dinner from the backyard.
Likewise, Will shared similar experiences. His family home was in the same street only seven houses away.
All three owners of Oceana Traders are active recreational fishers and boaters and love the natural and built environment of the Northern Beaches. To be able to use their lifelong passion while providing a quality product and service to others is extremely exciting and satisfying to them.
After several years of wholesaling to shops, restaurants and caterers, retailing at community markets (including the Beaches Market in Warriewood) and online ordering with home delivery, Oceana Traders has recently opened its first shopfront in Avalon Beach, selling both fresh and cooked seafood.
With four qualified chefs led by Mark Rafferty, the reaction and patronage of the new shop has been overwhelmingly positive and Oceana Traders owners and staff look forward to becoming an essential element of the local community.
Lucas, Max and Will share a belief in being up-front with people and always operate under the premise ‘We would never attempt to sell something we would not be proud to have on our own table, to serve to our own family and friends’.